Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore…
AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with…
Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)
“Email is the only marketing channel that offers an equal playing field for all marketers,” says…
How Gen Z is using AI to build personal brands — a guide that helped me build a LinkedIn presence that’s reached over 140 million
I started my career in modeling, which, as anyone in the industry knows, is basically a…
The fastest growing social media platforms of 2025 [new data]
Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just…
How to leverage the 5 stages of the customer buying cycle for more sales
Optimizing the customer buying cycle is primarily about being at the right place, at the right…
Here are the 24 best lead generation tools + why they matter
When I first started in marketing, the term “lead generation” felt like this big, vague thing…
Rippling valued at $16.8 billion as HR software startup raises $450 million, says IPO not imminent
From left, Parker Conrad, co-founder and CEO of Rippling, and Kleiner Perkins investor Ilya Fushman speak…
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by…
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that…