A CRM is like a teenager’s journal – full of sensitive information. But instead of school…
Category: Resources
Profound vs. Bluefish AI for AEO: Which tool wins for marketers?
If a brand is not visible in answer engines, it’s missing critical early-stage influence. According to…
CRM administration: Roles and best practices guide
After years of working alongside CRM administrators, I’ve learned the single biggest difference between CRM platforms…
Scrunch vs Semrush: AI visibility or traditional SEO?
Scrunch vs Semrush comes down to one question: Do you need a dedicated AI visibility tool,…
What is AI search optimization? (& why marketers should care)
AI search optimization is the practice of improving brands’ odds of being cited and mentioned by…
How to track your brand’s presence in AI search
As any marketer or SEO knows, there’s a special satisfaction in seeing your hard work pay…
Campaign optimization strategies that actually work in 2026
Recent data shows that 88% of marketers now use AI every day to guide their biggest…
What are semantic keywords? Here’s how to find & use them
Every content marketer seems to be asking the same question: Do semantic keywords still matter in…
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I…
The 7 Types of Social Media and Pros & Cons of Each (Research)
As a former journalist, I spent years digging through social media feeds to write juicy stories.…