AN INTRODUCTION TO MARKETING PSYCHOLOGY This guide will help you make more informed decisions in marketing.…
Category: Resources
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be…
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI…
AI search behavior: What it means for your marketing strategy in 2026
AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality…
6 top answer engine optimization benefits for growth and enterprise marketers
The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As…
The AI Perception-Reality Gap
There’s a widening gap between what the market says about AI and what we actually hear…
On-page content formats answer engines actually favor [new research]
It seems like every brand is scrambling to get a piece of the pie in this…
How to use your CRM for smarter email marketing campaigns
Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how…
Keyword research for AEO: A guide for winning answer engine traffic in 2026
Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI…
Schema markup for AEO: How to implement it to boost answer engine visibility in 2026
Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers…