When I first started in marketing, the term “lead generation” felt like this big, vague thing…
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Rippling valued at $16.8 billion as HR software startup raises $450 million, says IPO not imminent
From left, Parker Conrad, co-founder and CEO of Rippling, and Kleiner Perkins investor Ilya Fushman speak…
How to learn social media marketing: 33 resources for beginners
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by…
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that…
AI’s impact on social media: Top trends and predictions from 1,100+ social media marketing experts
In 2025, every marketing team needs a strong social media strategy to meet their customers where…
How to master the basics of social media advertising [+ 5 examples]
I can’t imagine any company today experiencing substantial growth without proper social media advertising. Advertising is…
Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at…
Google to pay Texas $1.4 billion in data privacy settlement
A Google corporate logo hangs above the entrance to the company’s office at St. John’s Terminal…
The top inclusive marketing trends of 2025, according to Sonia Thompson
Okay. So if you’ve been around here for more than a little bit, you know that…
Top social media tools to boost your social strategy
Every marketing campaign I’ve participated in has always had social media at its core. It’s no…