Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I…

The 7 Types of Social Media and Pros & Cons of Each (Research)

As a former journalist, I spent years digging through social media feeds to write juicy stories.…

How I Built a $2.6 Million Agency in Year One Without a Sales Team — Using Nothing But LinkedIn

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our…

The HubSpot Blog’s Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Explore the top trends in social media, along with opportunities, challenges, and new data to optimize…

How Heike Young Uses Humor to Transform B2B Marketing

It’s rare that a B2B marketer is funny on LinkedIn. And not “posted a meme about…

A Deep Dive Into the Different Types of AI Agents and When to Use Them

I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content…

My Favorite B2B Email Marketing Examples and What Teams Can Learn

A Microsoft study found that people spend 15% of the workday checking email— that’s about six…

Social Media Engagement: How to Make Your Brand the Life of The Digital Party

Engagement on social media is like mingling at a party. There could be tons of people…

8 Must-Have Tips for Writing Landing Page Copy That Converts

Conversion copywriters — the people who write landing page copy that converts readers and delivers sales…

Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this…