After three long years of pandemic, one of the world’s largest tech shows made a stunning come back this week as CES lit up Las Vegas with a flash of color and optimism.
The innovation was imaginative, presenting a vision of the future that may never see the light of day, but that didn’t stop the buzz from reaching a frenzy. With more than 115,000 attendees and 3,200 exhibitors scouring two million net square feet of exhibition space, there was a lot of excitement for what was being presented.
Here’s just a few of the products and experiences that stole the show.
BMW i Vision DeeBMW
BMW i Vision Dee
The color-changing concept car received an audible gasp during BMW’s cinematic keynotestarring BMW Chairman Oliver Zipse, Arnold Schwarzenegger, David Hasselhoff, Knight Rider’s KITT and Herbie The Love Bug. Introduced last year in black-and-white as part of a bi-chromal system, the stylish auto came alive in a breathtaking rainbow of dynamic designs. Created with E Ink’s low-energy segmented display technology seen in Kindle devices, transit signs and retail displays, the car is one dreams are made of, literally, as it’s not for sale or even slated for production, according to a company spokesperson.
ASKA A5 Drive-To-Fly eVTOL Car renderASKA
Aska A5 eVTOL
This flying car is the size of an SUV, fits in a standard parking spot, is being designed to fly 250 miles on a single charge and costs $789,000. The promise of it got a lot of people excited at the show but alas its awaiting FAA approval. In the meantime, the Silicon Valley startup is taking preorders and targeting 2026 to launch its ride-sharing service.
This AI-powered self-driving stroller offers intelligent braking, push assist, a white noise machine and Rock-My-Baby mode. It was named a CES 2023 Innovation Award honoree and costs $3,800 with some units shipping in April, according to the website. The Vancouver-based startup was founded in 2020 and is backed by the MIT Sandbox Innovation Fund. With the goal of developing the stroller as platform, the company is including a three-year premium software subscription with preorders. To see it in action, check out the demo video.
Withings U-Scan at CES 2023WITHINGS
The maker of award-winning smart scales and watches announced a home urinalysis lab for the toilet that monitors ovulation as well as biomarkers for the metabolic intake of nutrients, pH levels and hydration. While awaiting US FDA approval, the product is expected to launch in the UK for 500 euros with cartridges to be sold on a subscription basis for 30 euros a month.
M Night Shyamalan and Canon President and CEO Kevin Ogawa on the set of Knock at the Cabin CES … [+]CANON
Celebrity spotting is typically sport at CES and this year there was no shortage of surprises.
Filmmaker M. Night Shyamalan treated fans to a terrifying mixed reality “Knock at the Cabin” experience at the Canon booth as a lead up to his Feb. 3 theatrical release of the apocalyptic thriller. In an interview, Shyamalan told me that he sees these immersive experiences as way to extend storytelling and hopes to one day integrate them into his film premieres.
Jillian Michaels at CES 2023 showing off her iTouch smartwatch.ITOUCH
Jillian Michaels was on hand to introduce her iTouch smartwatch. In an interview, the fitness guru told me that she believes now is the time for people who put on weight during the pandemic to treat themselves to life-affirming routines like adding more water and vegetables to meals, getting more sunshine by day and turning off blue light for better sleep at night. She said she’s been a fan of fitness trackers since her days as the host of “The Biggest Loser” and found the data essential for helping people make powerful changes in their lives. “It’s simple math. We have to burn this many calories and eat that many calories,” she said. “But there’s also an emotional component that drives people to food, so it’s important to reframe the wellness journey as one of self-care.”
Other celebrities at the show were American Idol judge Paula Abdul who made an appearance for Idol Eyes audio glasses. Indy 500 racecar driver Marco Andretti who stopped by the KUHL booth. Shark Tank’s Barbara Corcoran who was at the Rollo booth. Olympic figure skater Nathan Chen and actor Kal Penn who were part of Panasonic’s press conference. NFL Hall of Famer Ronnie Lott who turned up at the Ansys party, Paris Hilton who spoke on a panel and Amazon’s robot dog Astro who did a meet and greet with fans.
Amazon’s robot dog Astro at CES 2023AMAZON
Imagine Dragons performing at Dolby Live during CES 2023DOLBY
Brands brought out the big acts at night. Imagine Dragons played the Dolby party, Snoop Dogg played Amazon After Dark, Def Leppard headlined Harman, singer Jason Mraz performed at Abbott and Robosen had dancing Transformers alongside their newest robot toy, Buzz Lightyear.
WeRide.ai robot dog playing around in the cabin of Navier’s N30 electric hydrofoil boatNAVIER/KENNY JENSEN
On the show floor and in the outdoor lot activities abounded – you could go for a test ride in an autonomous vehicle, get your face scanned onto a Hasbro action figure at the Formlabs booth, race a triathlete at the TruBike booth, check out the Sergey Brin-backed electric hydrofoil boat at the Navier booth, and even donate blood at the Abbott booth.
But it was Delta and Starbucks that won CES for best activation with its “Wonder Window” game when a San Francisco software programmer hit the jackpot and tweeted himself winning two roundtrip tickets to anywhere in the world. The sheer exuberance expressed in the video nailed exactly what CES 2023 was all about – a return to good times no matter what.